2026 Funnel Benchmarks for Growth Companies

The rise of first-party data importance has also transformed how marketers approach funnel optimization. AI-driven insights now enable marketers to predict customer intent with unprecedented accuracy, allowing for hyper-personalized experiences at scale. Modern consumers seamlessly move between digital touchpoints, with mobile traffic accounting for over 60% of all web interactions. The result is a marketing approach that maximizes both short-term conversions and long-term customer lifetime value.

With the help of HawkSEM Senior Lead Strategist Chloe Derse, we’ll share how to take advantage of full-funnel marketing on LinkedIn. Segment your low quality leads according to their goals & interests and feed them through relevant lead nurturing campaigns. Use if/then actions to perform specific tasks after an email has been opened, clicked or replied. Create end-to-end customer journeys and use workflows to automate tasks such as moving a lead forward in your sales funnel, assigning engaged prospects to your sales team, updating a record and more. This page was created with a lot of ♥ – specifically for you as a talented coach, consultant, or course creator wanting to scale your business online. This is the first time (and probably last time) you'll ever see a world-class agency like ours make an offer like this.

When you publish only top-funnel blog posts, mid-stage prospects leave for competitors offering comparison guides and case studies. 79% of leads never convert to sales, specifically because they lack proper nurturing at this stage. For social content specifically, showing real post performance or workflow improvements helps prospects visualize implementation.

The top three tactics for effective MOF marketing include creating targeted content, segmenting your audience, and personalizing your messaging. Applying these customer avatars helps you to personalize your content, demonstrate that you understand their unique needs, and offer solutions that help. In the middle of the funnel, you need to grab the opportunity to educate, nurture, and build a relationship with your potential customers. Giving this personalized experience means you can tailor your offering to exactly what your customers need, and make sure they’re not left with any question marks influencing their decision. Free trial periods, samples or a product walk through video can give potential customers an increased sense of confidence in your product – and if there’s one thing that converts, it’s confidence! While your informative content offers a more in-depth view, short- to medium-length content like social media and blogs can still be used in the middle of the funnel to help assist conversion.

For example, financial services convert SQLs to closed deals at 53%, while B2B SaaS achieves a 37% rate . For those tracking their metrics, it's crucial to segment benchmarks by factors like industry, deal size, and sales motion. Finally, don’t stop at "Closed Won." Integrating Customer Success ensures your funnel drives expansion and renewals, unlocking additional revenue from existing customers. Testing reveals what works, but real progress requires cross-team collaboration to implement those insights. Review scoring models by analyzing "Closed Won" and "Closed Lost" deals, and include negative scoring for competitor domains or minimal engagement to improve accuracy . When it comes to messaging, avoid generic copy that’s been watered down by too many stakeholder inputs .

Brand trust is higher on Reddit

Build a funnel around one discovery path and you’ll miss a lot of the journey before it even starts. According to Sprout’s Q Pulse Survey, search engines are still the most common starting point, but social media accounts for 21% of searches across all age groups. The traditional funnel was built for a world where brands controlled the message and consumers moved predictably from ad to purchase. This model is great for organizing goals and content, but it doesn’t fully reflect how social influence works today.

Why Creators Can’t Afford to Skip the Funnel

Ensure your product images are high-resolution and utilize Meta's catalog optimization tools to add dynamic overlays, such as current percentage discounts or free shipping banners. For DTC e-commerce brands, Advantage+ Shopping Campaigns (ASC) have become the default growth engine. The platform is designed to predict full customer journey outcomes rather than isolated clicks. Following Meta's aggressive shift toward machine learning—highlighted by their recent March 2026 consolidated budget updates—this approach is now obsolete. With over a decade of experience scaling ecommerce brands, I have seen first-hand that the era of hyper-granular manual targeting is over.

Whether you’re fine-tuning an established funnel or building one from scratch, the strategies below offer a clear roadmap for turning interest into revenue. We created ad groups specifically targeting the communities that had generated conversions in our broader targeting campaigns. So, this is one of the most effective ways to isolate specific B2B audiences. What’s more, they didn’t have exclusion audiences for leads that converted, current customers, and employees. It turns out Rise Vision had spent over $10,000 only to get a handful of free trials and a single lead from their top of funnel and middle of funnel campaigns.

How CTV Advertising Can Keep Your Funnel Full

• She’s reviewed more articles than she can count, making sure they don’t go out sounding like AI wrote them in a hurry.
• Businesses build funnels that suit their specific customers.
• Webinars are excellent for mid-funnel marketing because they let you go in-depth on topics your potential customers want to hear about.
• These numbers highlight the importance of customizing funnel strategies to align with the unique dynamics of each industry.
• At the bottom of the funnel, creators can convert people into new and repeat buyers.

You need to ensure that the content clearly communicates the benefits and value of your offering, as well as subtly encouraging them to take action. Obviously, your content needs to be relevant and interesting, but it also needs to offer value. The main aim of MOF marketing is to connect with your potential customers on a personal level. As well as providing information about your offering, MOF marketing should also foster and build relationships. Most consumers are pretty savvy and will respond much more positively to content that genuinely helps them to make the right decision.

They may not know what you do, but they’re curious about the topic you cover. For advertisers and marketers, they can be powerful tools to grab attention, build trust, and turn prospects into paying customers. However, SEO also supports mid- and lower-funnel efforts through content tailored to higher-intent queries like comparisons, reviews, and product-specific searches. Prospects here expect detailed insights about features, benefits, and comparisons before moving to purchase.

To do this, businesses can tailor targeted content to specific audiences. Personalized email campaigns are another good way to engage potential customers in the BOF stage. To be even more effective, retargeting ads can be personalized with a discount or other offer to incentivize a purchase. BOF ads drive conversions by targeting people who have already shown interest in a product or service. It should speak to people who are already interested in your brand.

Middle of funnel (MoFu)

Customers start at the top of the tunnel after becoming aware of your brand. And you don’t want to limit your reach with a top-only campaign. Use this full-funnel guide to update your approach to creator performance in 2025.Turn creator partnerships into full-funnel growth.

Understanding the concept of the middle of the funnel and its relation to the rest of the sales middle of the funnel funnel is crucial for any business looking to convert leads into loyal customers. Here, your goal is to attract as many potential customers as possible and educate them about their problem and your solution. They might include comparison terms ('product A vs product B'), solution-focused terms ('how to solve X problem'), and terms that indicate a higher level of interest in a specific solution ('benefits of X product'). The goal here is to establish trust and show your audience that you understand their problem and have a solution to offer. This could include case studies, product demonstrations, webinars, reviews, and comparison guides.